When you sell concert tickets online, service fees are added to the total price to pay for different expenses. These service fees differ depending on the platform that you use. Here’s more information about why these costs are included in concert ticket pricing:
Administrative Expenses
Ticket resale websites charge certain percentages of service fees to cover the costs of processing credit card transactions. This amount also supports customer services that help customers when they have ticketing issues. These could be order problems or questions about an account.
Ticketing platforms incur costs in generating, sending, and managing digital tickets. Service fees help pay for these expenses. Physical tickets require more money due to printing and shipping, raising the service fee. The money also helps ticketing companies store data related to sales and customer information properly, allowing resellers to manage disputes or complaints.
Venue and Event Planning
Venues allow you to sell concert tickets online and, in return, collect some money from the sales through booking charges. The fees help cover the cost of leasing the venue space. This amount also pays for ushers, security teams, and ticket scanners. Some events require special permits and licenses to serve alcohol and play loud music, further necessitating service fees. To boost security, events and venues may hire security personnel or invest in surveillance systems that increase the cost of running the show. Some venues require insurance to protect against possible damages or liabilities, which is also a significant cost.
Technology and Infrastructure
Ticketing companies use service fees to keep their websites up to date with new features that allow you to list and sell tickets more easily. The payment helps maintain regular backups of data, like ticket sales records, to prevent loss in case of system failures. During high demand for tickets, booking fees cover the cost of servers that handle large volumes of transactions to simplify processing. Ticket resale websites also use the money to develop mobile apps that allow buyers to purchase tickets and receive event updates directly on their phones. They also use the payment to connect the system with marketing platforms so that buyers can easily find the tickets online.
Refunds and Exchanges
When customers request refunds, service fees pay for the costs of adjusting financial records to reflect the amount returned. Banks and other financial institutions charge a specific amount to process and transfer the funds to the buyer. Ticket marketplaces use the amount to cover the expenses of informing the customer about the status of their refund. This cost includes sending emails. If a ticket is exchanged for another event or seat, booking fees pay for the expenses of updating the ticketing system with the new information. Reprinting physical tickets can also add costs for materials, printing, and shipping that the service fees cover.
Sell Concert Tickets Online Today
Reputed ticketing platforms charge service fees once your tickets are sold and there’s no issue with the sale. The amount goes to different expenses that allow the website to operate smoothly and safely. Sign up today to sell a concert ticket online at a trusted marketplace.